Branding and Rebranding
At Future-Ready Brands, we work with entrepreneurs and established businesses to give their brands a good start (through branding) or a restart (through rebranding).
Why is branding important, and why do you need it? Because people can’t remember everything about everything and everyone. To easily navigate life and the world, they simply “put labels” on people, things, places, and brands. To be commercially viable, businesses need to control how they are “labelled” by people; they can do this through branding or rebranding.
Future-Ready Brands has developed successful B2B and B2C brands and conducted successful rebrandings in tech, finance, healthcare, distribution, education, food & drinks, beauty, agribusiness, HR, retail, and hospitality.
Brand Strategy
To build future-ready brands, we always start with brand strategy, defining the brand’s particular approach to its market to be successful.
When doing brand strategy work, the most important thing for Future-Ready Brands is to not miss the forest for the trees. In other words, we strive for a big, central brand idea—anchored in truth, capable of moving people, expressed in a unique way, and leaving room for brand evolution, transformation, or reinvention.
Everything else—brand name, narrative, key messages, visual identity, website content, digital or environmental design—is built on the brand strategy.
Our most recent brand strategy work: Kidprenor (education), Devista (tech), B-Apps (tech), Addezia (organizational health consultancy), Yonly (tech).
Naming and Messaging
Brand strategy is only valuable when it is put to work. It offers our team guidance for naming as well as for developing the verbal identity: tone of voice, slogan, narrative, key messages, taglines, and any other type of copy or content.
Naming is our forte. We love scratching below the surface and delight in consuming obscure sources of information—these keep us away from the beaten path. Future-Ready Brands is recognized for creating brand names that brand owners immediately embrace and that people remember.
We take pride in always equipping brands with a messaging strategy to ensure they communicate effectively. Through positioning/value messages, product/service messages, use case/consumption occasion messages, and target-focused messages, we aim to help brands change how people think, feel, behave, or act.
Some brand names we created: Yonly (for Bitdefender), Kolorator (for Savana wall paints), Movinero (Spanish fintech), Sanify (hygiene), Rurra (cereals), Addezia (organizational health consultancy), Voila! (cooking cream), Ixperi (product design), Ligniar (furniture retailer), Roasterra (coffee chain), Toti pentru vin (wine e-comm).
Visual Identity and Design
At Future-Ready Brands, we design for people—to inform, delight, educate, or inspire—all while striving to stop them from scrolling or to make their heads turn on the street.
Inspired by the brand idea, our visual identity work focuses less on designing a logo and more on defining a visual language that individualizes the brand in the competitive landscape and helps convey its key messages.
Future-Ready Brands develops full identity packages: logo, visual language, applications (from stationery to communication templates), and brand guidelines. We’re also experienced in packaging design and POS communication.
Visual identities we like to brag about: Toti pentru vin (wine e-comm), Conectoo (martech), B-Apps (tech), Yuppi-e (playground), Hackit (education). There’s more coming soon!
Website Content and UX/ UI
Since we’re all digital now, we believe a brand’s website is like an oversized business card—a priceless touchpoint that offers you the space to show people why your brand can make a difference in their lives.
The Future-Ready Brands team has noticed a trend towards the templatization of websites. We strive to avoid that. Brand strategy informs our website content writing, and the brand’s visual language inspires our web design.
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